2011 Postal Rate Increase Information
WASHINGTON — The Postal Regulatory Commission has notified the U.S. Postal Service that price changes announced Jan. 13 satisfy the requirements of the law and will take effect April 17. The first U.S....
View ArticleThe Data Drives the Message
Written by Doug Ainsworth, President and CEO I think at this point we all agree that relevancy in marketing is here to stay; at least until the iPhone 24 comes out and controls our thoughts and makes...
View Article3 Ways To Track Direct Mail and Its Impact On Your Website
To truly capitalize on advancements in the worlds of marketing and communications, businesses must find ways to make print work with new channels. Here are three ways that print can be made...
View Article4 Key Metrics for Tracking Printed Materials
While it sure can be fun to generate personalized URLs and QR Codes and then put them on a piece of printed material (direct mail, flyers, brochures, etc), the real enjoyment can come from the time you...
View Article3 Ways to Deliver Effective Direct Mail Efforts
We all recognize that companies no longer rely solely on direct mail and print to try to reach their customers and prospects. But as long as it remains an effective channel, businesses will use it....
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